Asics like many other brands has a strong mission. They wish to become the number one brand for all sports enthusiasts by making the best products they can.
Founded in 1949 in Japan, asics first started out selling basketball shoes then throughout the next few decades they branched out into other olympic sporting footwear and became the company we all know of today.
Innovations of Asics Zumba Shoes
- Full-length EVA foam midsole.
- Medial and lateral support wraps.
- Dance pivot point outsole.